
In 1998, we introduced healthy (natural, drug-tested) physique competitions into Canada, which helped explode the fitness industry into a worldwide phenomenon.
However, through personal observation we discovered:
Whoa! That's not what we anticipated!
- many athletes who were healthy in body, were not necessarily
healthy in mind, heart, spirit- some athletes, knowingly or unknowingly, were not even healthy
in body; employing non-healthy measures to shape their physique- these same individuals, because of their appearance, are being
hailed as "health" and “fitness” role models- those who did not place where they had hoped did not always
leave happy, despite the fact that they excelled on stage and/or
triumphed in shaping their physique.- those same people often equate their final placing as being
representative of their self-worth
- people who develop enthusiasm and desire towards enhancing the
body, its abilities and its physical potential- soaring confidence -- and therefore, joy -- even amongst those who
had always been shy- empowering individuals to transform themselves, sculpt their physique
to their desired vision, lose weight, and/or improve their lives- the impetus to face -- and finally triumph over -- previous longstanding
life limiting obstacles / barriers- appreciation and enjoyment for being physically active and staying fit
As a lifestyle, a movement, a state of mind, and a personal mantra, choosing to embrace the words “I Am BodyPROUD” empowers people to further commit to themselves and their choices; to love their body, to shape it with pride, to nourish their cells, to hone their physical abilities, and to enjoy feeling proud of their accomplishments. It requires an inner strength that expresses itself externally, influencing people to live alive, enjoy every moment, use their mind as a personal tool, open their hearts, and unleash the joy and freedom that exists within: head to toe, mind to heart, inside and out.




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Permalink Reply by Christopher M. Shaddock on September 2, 2011 at 8:57am A Forum where BodyPROUD Individuals get to Share Their Message with the world! Featuring A-HA's and Life Lessons to Empower Triumphs in YOU!
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